色花堂鈥檚 Audience Addressable allows for precise, household-level targeting across all screens, all within a single campaign.
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Addressable advertising allows you to cater to a specific audience with personalized messaging, ensuring your ad can be even more relevant to viewers. Targeting only your most likely customers with relevant messaging can increase your ROI.
Audience Addressable鈥檚 personalized messaging also contributes to higher brand recall, as consumers are 86% more likely to recall ads that were relevant to them.1
A recent Comcast Advertising study showed that adding an Audience Addressable impression allocation of 30% to your campaign maximizes its total and target reach.
Because our aggregated first-party data is deterministic it yields a 95% initial match rate.2 This enables you to reach authenticated audiences in places like TV, VOD, and streaming.
Comcast鈥檚 deterministic data is more relevant for longer than probabilistic, IP-based data.2
We match our first-party data with third-party data to identify your target audience with even greater precision.
Want to see how addressable advertising can help boost your business? Check out this video.
Sources: 1.Comcast Advertising, MediaScience in-lab study, Nov23. KPIs measured in post exposure survey following 30 minute viewing session, n=641 2. Go Addressable. 2024. 鈥淕uidelines for planning & buying addressable TV advertising.鈥� https://goaddressable.com/wp-content/uploads/2024/02/Go_Addressable_CIMM_Planning_Buying_Addressable_TV_Report_2024_Final.pdf 3.Comcast Internal Analysis of Ad Exposure data from advertiser Addressable & data-driven TV campaigns (n=72), Sep 2023 鈥� Mar 2024. Across campaigns on average 10% of total impressions were allocated to addressable. 4. Comcast Internal Analysis of Ad Exposure data from advertiser Addressable & data-driven TV campaigns, (n=149), Nov 2022 鈥� Mar 2023. No-TV HHs are defined as those with no TV service or TV viewing within campaign time period. Comcast HHs with a pay TV service that spent, on average, less than about one hour per day viewing were defined as 鈥渓ight TV鈥� viewing HHs.
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