色花堂 uses insights from Comcast viewership data and TV targeting to engage the right consumers for your programs and increase viewership.
Est. adults potentially reached, enabling audience delivery at scale
Comcast households providing data insights
average daily time spent with TV, among Comcast households
cable TV's share of TV viewing vs. broadcast and premium in 1H 2022
Viewers have more entertainment choices than ever. That鈥檚 why we use insights from viewership data to connect you to the right audiences at the right time across every screen.
Latest Insights: In this guide, Changing Tune for Tune-In Advertising, we address industry changes and showcase relevant data for media and entertainment advertisers.
In today鈥檚 multiscreen world, reaching your audience has become more complex. 色花堂 offers a full suite of data-driven, multiscreen solutions that pinpoints the viewers most likely to watch your content and engages them across TV, streaming, and video on demand.
Identify your audience by demographics, behaviors, geographies, and more using first and third-party data.
Target consumers and deliver your message wherever and whenever they鈥檙e watching.
Explore audience targeting & multiscreen delivery
With our attribution capabilities, exposure to TV can now be tied to tangible outcomes, including online activity.
Whether you鈥檙e promoting a new title release or gaming platform, 色花堂 can help you reach the audience you鈥檙e looking for on premium TV content no matter the device.
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Blog
Want to grow your new or lesser-known brand? Learn why adding TV to your digital campaigns could be the key to a successful growth marketing strategy.
Research/Report
鈥淭he best part of waking up is鈥︹�� If a certain coffee brand comes to mind while finishing that sentence, then you are not alone. Many brands have embedded themselves in our mind, but have you ever wondered what makes TV ads so memorable? We鈥檙e tackling this question in the 鈥淭V Makes Memories,鈥� research report.
CASE STUDY
Read how one network drove a 15.5% lift in conversion for one of its programs.
Read MoreWe'll put you in front of the right audience at the right time to drive real results.
