As the November 2024 general election quickly approaches, political advertisers representing campaigns at the national, state, and local levels are busy strategizing how to make the most of their budgets to deliver the most powerful and persuasive messages.
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The race to November is in its final stretch and it鈥檚 more important than ever for political advertisers to be able to reach potential voters. According to AdImpact, the overall 2023-2024 election cycle is predicted to be the most expensive to date, with over $10 billion projected in ad spend.
In today鈥檚 diverse video ecosystem, connecting with audiences requires careful thought and planning. With viewers spread across a multitude of platforms and devices, understanding their preferences and behaviors is crucial for success.
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